We help our clients establish and grow their business consistently through great design, tech and automation. Through funnel marketing, we make that growth tangible and predictable for service providers and specialised retail. As a full-service digital marketing agency, we guide you through all the following steps.
Would you consider surgery from a GP over a surgeon? When marketing services, people prefer specialists over generalists.
Any business has the means to market one or more specialties to certain regions and audiences. If you had to make this specific, which expertise and audience would you choose?
Results come from a good proposition, quality in design and visual identity. Combined with elements like visual identity, branding and market research, we help businesses define their proposition through strategy sessions as the first and most important step.
A clear outline of your target audience, per service or product. For exmaple, you might consider "Families with an above modal income in region X", versus "All adults in the US".
It's important to define what pain or concern you relieve with your offer. For example, saving people time / stress / effort, or offering superior quality / certainty / consistency.
The means you deliver on to provide customers with that relief. This is the service or product you provide your customers with.
After defining the proposition, we’ll need to define the means to reach that audience and get them to consider your offer.
These are the inbound and/or outbound marketing efforts to connect with your audience. Existing demand from the market for example can be reached through Google, where establishing a new type of service requires outreach through visual media like Facebook and Instagram.
Our team handles the research and platform setup for our clients, to validate the proposition and scale when successful. Any creative media will be covered by our studio when required.
How many people are looking for your services through search engines like Google and Bing each month? If there's existing demand, we can set a media budget for this audience.
We research who and how many people on platforms like Facebook and Instagram match your audience profile. Assessing the volumes and opportunities within these platforms.
We setup your ad accounts, tracking and targeting. Our studio can handle the creation of all the advertising material. Through video, banners and copy we will reach out to the audience with branded and action driven messaging.
After the initial validation, we help you grow on the most succesful campaigns we tested in the first stage. You'll want to make sure that your budget is spent adequately. We help define the metrics you need to get a grasp on this.
Results come from a good proposition, quality in design and visual identity
Combined with elements like visual identity, branding and in some cases market research, we help businesses define their proposition through strategy sessions.
Once we have the audience come in through the marketing efforts, we want to pitch them the right message to them.
We’ll want to direct them towards converting into a lead or new customer for your business. This can be done directly with impulse decisions, and through two or more steps if your service requires a longer decision span.
Our team will setup your funnel architecture for you. What to do when, that's the big question in marketing. Luckily, once we know what you're marketing to whom, we know which type of funnel you need.
96% of people decide to consume a message based on desgin. We'll handle all graphics and media to deliver on impactful design. This will set your audience up to dive into your proposition and services.
Any copy will be handled by our team. We can already tell you that "Buy now!" is not your best first line. Through purpose driven copy, we'll make sure your audience understands your value and makes the right decision.
We take take of the data when people convert into leads or customers. Processing it into an existing or new CRM-platform to make sure your commercial data is safe and secure.
I wanted to build an agency that doesn't talk big about complex marketing terms. We do the grunt work, we work hard to accomplish our clients' goals and celebrate our successes. It took a while to build, but I'm very proud of our team of specialists. And so are our clients.
We can automate both sides. At the front we help people convert into customers through a system. Once converted, we help your new customers get on board at the backend and manage their expectations.
The frontend automation involves automatic steps through forms, triggers and (e-mail) notifications to convince people to commit to your business. We handle automated email follow-ups, bookings in an online calendar, order forms, CRM integrations and platform connections for example.
Through similar automatic steps, backend automation is meant to onboard and service your customers. We handle the onboarding messages, meetup scheduling, order processing and many other types of backend processes for you.
At this point, we've found a good combination of your proposition with marketing outreach. People convert and your system is helping you handle customer conversion and onboarding. Now let's scale your business.
All prior steps help you validate your proposition. Once validated, the system has become more predictable and we’ll help you scale up your efforts to increase revenues and margins. There’s never a straight line to your best outcome, but with the right proposition we know how to get you there through optimisation.
Through the recurring effort of our team and systems, we’ll handle the optimisation of your marketing efforts to help you grow your business.
We get to know you and your business. When you commit to some thorough questions about your business, we can help you accomplish your goals.
Based on your input and budget, we get to work and draw up the proposal that suits your needs: your automated marketing machine.
Ready? Then let's launch! Based on proven strategies we help to market your proposition, validate your proposition and scale your business.
Team van WordPress en WooCommerce specialisten
We ontwikkelen sinds 2012 prachtige maatwerk producties voor onze 150+ klanten. De missie: onderscheidende topkwaliteit producties bieden en de markt ondertussen te leren dat binnen de lijntjes kleuren loont in WordPress.
Voor gespecialiseerde retail en B2B dienstverleners
Met jarenlange ervaring, een gestroomlijnd projectteam en een hoge lat in kwaliteit en efficiëntie verblijden we steeds meer klanten met echt digitaal vakmanschap voor resultaat en efficiëntie.
To The Point Digital Productions
Gevestigd bij Werkspoorfabriek
Schaverijstraat 11
3534 AS Utrecht
T. 071 – 8 200 209
E. info@tothepoint.digital
KvK 60137266
Onderdeel van de
@ 2022 To The Point
Wij doen dagelijks projecten met het configureren van WooCommerce. Het is zelfs zo dat we dit al bij 48 eerdere projecten hebben gedaan. Ik weet dus zeker dat we jou kunnen helpen!
